Anitra Ford (born 1942) is an American actress. Ford was born in California. She was a model on The Price Is Right from its beginning in 1972 until the last days of 1976. She was replaced by Holly Hallstrom. Ford also appeared in the opening scene of The Longest Yard as Melissa, the girlfriend of Burt Reynolds' character, Paul Crewe. Anitra Ford was a popular fashion model on the West Coast in the 1960s—also modeling in New York. Her exotic looks paved the way for more diversity in the modelin ...