Cody Lance Lambert (born December 2, 1961) is an American former professional rodeo cowboy. He specialized in saddle bronc riding and bull riding. He was also a co-founder and vice president of the Professional Bull Riders (PBR). He created the protective vest that professional bull riders have been required to wear for many years, after witnessing the death of his friend, Lane Frost at the Cheyenne Frontier Days rodeo in Cheyenne, Wyoming, on July 30, 1989. Since 2022, Lambert has been the head ...