James McMillan III (born December 1, 1946) is an American political activist and Vietnam War veteran. He was a perennial candidate in New York City. McMillan is best known as the founder of the Rent Is Too Damn High Party, a New York–based political party. McMillan ran for office at least six times since 1993, most notably in the 2010 New York gubernatorial election. He declared in December 2010 that he would run in the 2012 U.S. presidential election as a Republican. He did not appear on the b ...