Sergio Kardenas was born in Mexico City in 1973, His father was a rock musician in the 1960s; who did a couple records with his own band, and a LP with RCA Records. However he gave up his music career when he married Sergio's mother." Sergio began his photography career in November of 1987. That was the first time he was paid for his photography. "My first magazine work was in People magazine. It was a photo of Arnold Schwartezeneger, that I took for Planet Hollywood, in Mexico. The photo ...