B. Ruby Rich is an American scholar, critic of independent, Latin American, documentary and gay films, and a professor of Community Studies and Social Documentation also known as "SocDoc" at UC Santa Cruz. She has also taught documentary film and queer studies during spring semesters at UC Berkeley. She is credited with coining the term New Queer Cinema. Rich began her career in film exhibition after graduating from college as co-founder of the Woods Hole Film Society. She then became associate ...