Richard Neale "Tuff" Hedeman (born March 2, 1963) is an American former professional rodeo cowboy who specializes in bull riding. He won the Professional Rodeo Cowboys Association (PRCA) bull riding world championship three times (1986, 1989 and 1991), as well as the 1995 Professional Bull Riders (PBR) world championship. He also won the 1993 world championship for the now-defunct Bull Riders Only (BRO) organization. He is also one of the co-founders of the PBR and is known for having been one o ...